Enhancing Customer Engagement with AI

From email to ecommerce, AI is now the engine behind deeper personalization. Learn how to use AI to create tailored experiences, anticipate needs, and drive conversions without guesswork. What You’ll Learn: ✅ How AI tools personalize experiences at scale ✅ Using customer data to predict behavior and drive timing ✅ Ethical use of personalization in small business ✅ Integrating AI into CRM and content delivery ✅ Boosting retention and conversion with minimal manual work 📌 Built for: • Marketing managers, small business owners, and service providers who want deeper engagement without spending all day in their inbox 🧰 Deliverables: AI Personalization Playbook Predictive Engagement Flowchart Data Readiness Checklist CRM Integration Tip Sheet Copy Templates for High-Converting Outreach

Speaker(s): Maria Elena Duron SMART BRAND SYSTEM

Co-Sponsor(s):

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Language assistance services are available for limited English proficient individuals with appropriate advance notice. Please contact OKSBDC Training Manager Cindy Ruminer by email at cindy.ruminer@oksbdc.org or call 580-745-2877. All SBDC programs and services are extended to the public on a non-discriminatory basis. “Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.” This training event is supported by federal taxpayer funds. By registering, I certify that I am legally authorized to receive services funded by U.S. taxpayer dollars, in accordance with applicable federal law and regulations

Fee: No Cost