A Year In Review: Metrics That Matter

Understanding your business metrics is crucial for success, but sifting through the overwhelming data can be daunting. In this video, Maria Elena simplifies analytics by focusing on the numbers that truly matter. Learn how to set SMART goals, interpret customer behavior, and optimize free tools like Google Analytics to make data-driven decisions. Discover how identifying your audience’s needs, understanding their journey, and aligning your goals with actionable insights can lead to smarter marketing strategies. Whether you're a small business owner or an entrepreneur, this session provides practical tips to help you cut through the noise and focus on what grows your business. KEY TAKEAWAYS: ● Learn the difference between "neat-to-know" and "need-to-know" data for better focus. ● Understand the importance of SMART goals and how to apply them effectively. ● Discover how Google Analytics tracks website visitors and reveals customer behavior. ● Transactional vs. Campaign Emails: Understand the difference and how each can be used effectively.

Speaker(s): Maria Elena Duron Smart Brand System

Co-Sponsor(s):

Reasonable accommodations for persons with disabilities will be made if requested at least two weeks in advance. Language assistance services are available for limited English proficient individuals with appropriate advance notice. Please contact OKSBDC Training Manager Cindy Ruminer by email at cindy.ruminer@oksbdc.org or call 580-745-2877. All SBDC programs and services are extended to the public on a non-discriminatory basis. “Funded in part through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, conclusions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.”

Fee: No Cost